Corporate to Coach
is your step-by-step framework to building a sustainable
Corporate to Coach
The jumpstart you need to move from a corporate career to coach or consultant, without the overwhelm.
About the course
"Coporate to Coach" is the cornerstone of Elissa Kelly's executive coaching curriculum, tailored for individuals eager to pivot their careers towards building a successful coaching business. This program offers a pragmatic approach for corporate executives to transition into coaching, emphasizing skill development and business acumen. Here's what participants will learn:
- Coaching Business Strategy: Develop a robust business plan that identifies your unique position in the coaching market. Learn competitive strategies essential for a coaching business, focusing on differentiation and market penetration.
- Personal Branding for Coaches: Guided by Elissa Kelly, participants will learn to craft a compelling brand identity. This section covers essential branding strategies to establish credibility and authority in the coaching industry, crucial for any coach entrepreneur.
- Marketing for Coaching Business Development: Explore digital marketing techniques specific to the coaching industry. Learn to create engaging content and employ effective social media strategies that capture and retain clients, key for launching a coaching business.
- Sales Techniques: Gain insights into selling coaching services with integrity. This includes creating attractive service packages and employing persuasive communication tactics, foundational for any coaching business.
- Operational Management: Understand the logistics of setting up and managing a coaching business. This encompasses financial planning and utilizing technology for efficient operations, ensuring a seamless client experience.
- Client Relationship Management: Implement strategies for maintaining strong client relationships, pivotal for achieving a sustainable and referral-based business.
- Product Development: Transform your expertise into marketable products, such as online courses and workshops. This is essential for coaches transitioning from a corporate background, aiming to provide value through diverse learning experiences.
- Business Expansion: Learn strategies to extend your reach and effectively outsource, facilitating the growth of your coaching business without sacrificing service quality.
Elissa Kelly's program is not just about acquiring knowledge; it's about applying that knowledge in practical, impactful ways. Aimed at executives seeking to leverage their experience into a coaching career, this program lays down the groundwork for becoming a successful coach solopreneur. It addresses the essentials of executive coach certification, coaching business development, and the nuances of transitioning from a corporate role to an entrepreneurial one in the coaching field.