Build Your Coaching Business on a Real Foundation
Programs and coaching designed for leaders who are serious about making this work — from launch to scale.
Most coaches figure out their business through trial and error. You don't have to.
I'm Elissa Kelly, a PCC certified coach and former Fortune 100 executive. I built a six-figure coaching business in my first year by applying the same risk framework I used in corporate — to every decision I made as an entrepreneur. That framework is what I teach.
Whether you're building from scratch or ready to grow what you've started, there's a clear next step for where you are right now.
Corporate to Coach® and Strategy4Scale™ are both ICF-accredited
Testimonials
"This comprehensive, step-by-step outline eliminated my uncertainty about selling and servicing clients. I secured my first corporate client within one month of attending!"
– Ivana, Coach in Training in California
"Corporate to Coach™ has been instrumental in navigating the challenges of building my coaching practice. Elissa not only brings a wealth of knowledge, she complements it with her warm and empathetic approach."
– MaryAnn, Coach in Training in Maryland
"She helped me break down challenges into manageable steps, providing the accountability I needed while helping me work through natural startup anxiety with confidence."
– Jessie, ACC Certified Coach in Arizona
"Elissa has helped me clarify my priorities, create actionable plans, and tap into what motivates me. I leave sessions feeling more capable and confident."
– Daniela, Consultant in Ohio
"I walked in feeling overwhelmed about corporate engagements and left with a clear roadmap. This session transformed my approach from guesswork to strategic action."
– Sarah, ACC Certified Coach in Minnesota
"This program gave me more than just tools—it connected me with an incredibly supportive network of peers, all full of amazing knowledge and advice."
– Ken, ACC Certified Coach in Oregon
Frequently asked questions
What is Corporate to Coach® and who is it for?
Corporate to Coach® is a 6-week ICF-accredited cohort program for executives who are certified coaches — or actively pursuing certification — and ready to build their coaching business from scratch. It covers niche identification, brand, pricing, pipeline, legal setup, and business development, grounded in a Fortune 100 risk management framework. It's built for people who are serious about building a sustainable, profitable practice and want a structured path to do it. Most participants are current or former corporate leaders in their mid-30s to 50s making the transition to entrepreneurship.
How is this different from generic business coaching?
Most business coaching programs are built for general entrepreneurs. This one is built specifically for executive coaches transitioning from corporate. The frameworks, the language, the examples, and the community all reflect where you actually are. The risk management foundation is also something you won't find anywhere else. Every program is designed to help you make strategic decisions about your business the same way you made strategic decisions in your corporate career. That's what makes this work for people who have high standards and a lot to lose.
Do I need to be certified before I can work with you?
For Corporate to Coach®, you should be considering programs, enrolled in an ICF-accredited certification program or already certified. The program is designed to run alongside or after your coach training, not replace it. For Strategy4Scale™ and 1:1 Business Coaching, certification is assumed since these are for coaches who are already practicing. For the Solopreneur Insider Circle™, you should be actively building your coaching business. If you're still researching certification options, the Kickstart Solopreneur Risk Workbook is a good starting point.
How do I know if I'm ready to leave corporate and start a coaching business?
That's the question I help people answer every day. Readiness isn't just about wanting it badly enough — it's about having an honest picture of where you are across four areas: your professional foundation, your financial runway, your personal obligations, and your psychological readiness for the uncertainty that comes with entrepreneurship. Most people overestimate one or two of those and underestimate the others. The Kickstart Solopreneur Risk Workbook is where I'd start if you're in that evaluation stage. It walks you through the same risk framework I used before I left corporate, and it will give you real clarity on where you stand and what needs to be in place before you make the leap.
Free Guide
7 Keys to Transition from Corporate to Coach
I've distilled two decades of Fortune 100 executive experience into 7 strategic keys that eliminate the guesswork and reduce your risk when transitioning from corporate to coach - the exact framework I used to generate six figures in my first year as a coach entrepreneur.