Build the coaching business you left corporate for, one‑on‑one with Elissa.

Corporate to Coach® Private Advisory is the one-on-one way to build your coaching business with Elissa, on your timeline, shaped entirely around your business. By application.

PCC certified. Former Fortune 100 Executive. Built a six-figure coaching practice in year one.

A short application, then a fit conversation. Limited opportunities available.

Featured in and trusted by

Forbes Coaches CouncilCHIEFHudson Institute of CoachingICF Accredited Continuing Coach Education

From a one-on-one client

Jeri H. on three reasons to get help building the business.

Read the transcript

If you're thinking about hiring Elissa to help you as you start your business, I highly recommend you do, for three reasons. First of all, leaving a corporate role and starting a business is harder than you think. There are so many things to do, and she'll just help you get there faster. Second, you think you know how to set goals. You've been doing them your entire career. But Elissa will really push you to think about which goals really matter for you and your business in your first year, and she'll push you to think about what you really want out of your business. And then finally, the return on investment is there. I signed my first corporate client while I was working with Elissa, and three more shortly after. Don't hesitate. Just make this investment in yourself. It's totally worth it.

“I signed my first corporate client while I was working with Elissa and three more shortly after.”
Jeri H., former Chief People Officer · Corporate to Coach® Private Advisory client

Who Private Advisory Is Built For

You spent 10 or more years leading people and budgets inside a company, hospital system, agency, government office or nonprofit, often at the top of it. You are ICF-certified or close, and you are zero to three years into building your own coaching business. You are competent and time-pressed. You do not want to wait for the next cohort to start, and you do not want a generic curriculum. You want the business built around your business, and you want to work with an expert.

One-on-one with Elissa. Built around your business. By application.

Private Advisory is the right fit if:

  • You want Elissa's direct attention, not a seat in a group.
  • You want the plan built around your business, not a generic curriculum.
  • You do not want to wait for the next cohort to start.
  • You can invest at the top of the market for one-on-one work.

If you want the group energy of a cohort, the Corporate to Coach® cohort is the right room. If you want the framework at your own pace and price, the Solopreneur Insider Circle™ is where to start.

The Gap Between Coaching Well and Running a Coaching Business

You’re already in the work. You have the certification, you have clients, and you can coach. What you don’t have is a strategy underneath it, a pipeline that refills itself, or someone who understands both the craft and the P&L.

Those are two different skill sets. Being an excellent coach doesn’t teach you how to price a package, and it doesn’t teach you what to say at a dinner party when someone asks what you do.

What we build together

What changes

Clients describe finding an organizing principle, a north star that makes yes-or-no decisions almost automatic.

They stop selling themselves short. They get clear on who they’re not for, which hands back calendar and energy at the same time.

Reactive becomes intentional. Vendor becomes expert. Murky becomes precise.

What's Included

You leave with a launch-ready business plan you built with Elissa, not a binder you file. Seven parts make that happen.

Eight Private Advisory Sessions

Guided business advisory with a dose of spot coaching,  paced to your business rather than to a calendar.

The Full Corporate to Coach® Curriculum

Work through the modules on your own time, so your sessions are spent applying the work to your business rather than sitting through content.

Direct Email Access Between Sessions

A real line to Elissa on business days, with a reply within one business day.

Six Months of Solopreneur Insider Circle™

The community, the accountability, and the twice-monthly live sessions, so you are never building in isolation between calls.

A Launch-Ready Business Plan

Positioning, a menu of services, pricing, a pipeline plan, and a 90-day launch plan you can act on.

A Pre-Engagement Business Review

Before session one, Elissa reviews your positioning, website, and LinkedIn so the first conversation starts from your real situation.

25 ICF Continuing Coach Education Credits

The same accreditation as the Corporate to Coach® cohort: 8 credits in Core Competencies and 17 in Resource Development, counted toward your ACC, PCC or MCC renewal.

Twenty Years in Corporate. Zero Years Running a Business.

You know the work. You do not know what to do first.

Should the LLC come before the first client or after? Build the website now or once you have something to sell? When does insurance actually matter? How do you price coaching when your only reference point is a salary band?

Corporate to Coach® is built on 20 years of Fortune 100 risk management. The same method runs underneath every way of working with Elissa, and in Private Advisory it is applied only to your business, your numbers, and your situation. The Four Pillars of Entrepreneur Risk are how the work addresses every challenge of the leap.

The result: the plan gets built on your situation, not a generic template, and you leave each session with the next move already clear.

By Application Only.

Everything above, built with Elissa one-on-one.

Elissa Kelly, PCC, in a burgundy blazer with her arms folded

What One-on-One Clients Say

Four coaches who worked with Elissa directly.

“I came to Elissa stuck and overwhelmed. What I got was a clear plan, a stronger sense of my own positioning, and a coach who held me to the standard I was setting for myself. Her questions are sharp. Her support is steady. The work we did together still shapes how I run my business.”

Jeri H., former Chief People Officer, Corporate to Coach® Private Advisory client

“Elissa brings real business operating experience to coaching, which is rare. She has helped me think about my practice the way I would think about running a P&L. The strategic clarity has translated into real revenue. I trust her judgment because she has done the work herself.”

Mike W., Hudson Coach Certification graduate, one‑on‑one client

“Working with Elissa gave me the structure and accountability I needed to move my business forward. She helped me get clear on my offer and stop second-guessing every decision. The pricing work alone changed how I show up in sales conversations. I leave every session with specific next steps and the confidence to take them.”

Lauren G., Hudson Coach Certification graduate, one‑on‑one client

“I have had the privilege of working with Elissa, and I recommend her without hesitation. She combines a rare mix of executive rigor and PCC-level coaching expertise, along with a very human, grounded presence. She listens intently, asks insightful questions, and then provides practical, actionable guidance. Anyone lucky enough to work with Elissa will get a partner who is fully in their corner and wholeheartedly dedicated to their success.”

Howard S., Hudson Coach Certification graduate, one‑on‑one client
Elissa Kelly, founder of Corporate to Coach

About Elissa Kelly

Elissa spent two decades climbing the corporate ladder, ending as Chief Product Officer of a $4 billion insurance company before she made her pivot. She is PCC certified, built her own coaching practice to six figures in year one, and founded Surya Partners, an executive coaching collaborative featured in Forbes.

Corporate to Coach® is the method she built from that experience, the one that closes the gap between coaching certification and a business that actually runs. She's refined it since with the 75+ coaching businesses she's helped build, across the cohort, the Insider Circle, Private Advisory and one-on-one work.

Private Advisory is the closest you can get to building yours with her directly. She is Hudson-trained and PCC-certified.

ICF Professional Certified CoachHudson Coach CertificationForbes Coaches Council

Frequently Asked Questions

Answers to the questions careful evaluators ask before a decision this size.

How is this different from the cohort?

The cohort is a shared framework on a set schedule with a peer group. Private Advisory is one-on-one with Elissa, built around your business, on your timeline.

Why is it by application?

Elissa takes a small number of advisory clients at a time so the work stays deep and the calendar stays sane. The application makes sure the fit is right before either of you commits.

What happens after I apply?

Elissa reviews your application. If it looks like a fit, she invites you to a fit conversation. If it is not the right fit, she will point you to the cohort or the Insider Circle.

How long does it take?

Eight sessions across a window of up to six months, paced to your business rather than to a fixed calendar.

What do I actually walk away with?

A launch-ready business plan you built with Elissa: positioning, a menu of services, pricing, a pipeline plan, and a 90-day launch plan.

Do I need to be certified?

You should be ICF-certified or close, and zero to three years into building your coaching business.

What does it cost?

Corporate to Coach® Private Advisory with Elissa Kelly starts at $7,497, billed in three payments of $2,499 across the engagement. You and Elissa confirm scope on the fit conversation, before either of you commits. If you'd rather pay in full, say so on the application and it gets invoiced directly.

Does Private Advisory count for ICF Continuing Coach Education credits?

Yes. Private Advisory carries the same accreditation as the Corporate to Coach® cohort: 25 ICF Continuing Coach Education credits, 8 in Core Competencies and 17 in Resource Development. Because they span both categories, the credits meet the eligibility requirements for ACC, PCC and MCC credential renewal. You receive a CCE certificate to submit to ICF as part of your credential maintenance.

What is the risk of starting a coaching business and how does Corporate to Coach® address it?

The four biggest risks of transitioning from corporate to coaching are: inconsistent income before the pipeline is built, professional positioning that reads as vendor instead of expert, the identity shift of leaving a senior leadership role, and underestimating the obligations of the life you already have. Corporate to Coach® uses the Four Pillars of Entrepreneur Risk to address each one as part of the business plan, with specific tools for pricing, pipeline, brand positioning, and capacity planning.

What is a business coach for solopreneurs, and how is it different from a regular business coach?

A business coach for solopreneurs works with one-person businesses, where the founder is also the person delivering the service. That changes the math. A generalist business coach plans for headcount and scale, and a solopreneur business coach plans for revenue per hour, capacity and systems that hold up without a team behind them. For coaches, that one-on-one business coaching happens in Corporate to Coach® Private Advisory with Elissa Kelly. There's no separate business coaching package. Private Advisory is by application, and you finish with a launch-ready business plan.

Does this work for executive coaching for entrepreneurs and business owners?

Yes. Most clients who fit the executive coaching for entrepreneurs profile are a fit for Private Advisory. The work is strategic, the buyer is sophisticated, and the engagement is built around running a profitable solo practice rather than scaling a venture-backed startup.

What is a business development coach for coaches?

A business development coach for coaches helps you build the revenue side of your practice: positioning, pipeline, pricing, packaging, and capacity planning. It’s distinct from coach training, which teaches the craft, and from coaching supervision, which sharpens your practice. Business development coaching focuses on the business behind the coaching, meaning how you get clients, what you charge, and how you grow without burning out.

What is the difference between Private Advisory and exit coaching?

Private Advisory is for coaches who are already out of corporate and building the practice, and exit coaching is for senior leaders still inside who are planning the departure. Private Advisory runs eight sessions through the full Corporate to Coach® curriculum and ends with a launch-ready business plan. Exit coaching runs eight sessions on the exit itself: timeline, financial scenario planning, and identity outside the title. Clients sequence them in both directions, and the chemistry call sorts out which one you’re actually asking for.

Apply for Private Advisory

A short application tells Elissa where your business is, what you are building, and what is in the way. If it is a fit, she will invite you to a conversation. A small number of coaches at a time.

Questions? Email team@elissakelly.com

Corporate to Coach® Private Advisory is one-on-one business advisory for former corporate executives and senior leaders building a coaching business. Across eight private sessions with Elissa Kelly, PCC, you build a launch-ready business plan shaped around your business: positioning, a menu of services, pricing, a pipeline plan, capacity planning and a 90-day launch plan. The engagement pairs the full Corporate to Coach® curriculum, self-paced, with one-on-one time, email access between sessions, six months of the Solopreneur Insider Circle™ and 25 ICF CCEs. It uses The Four Pillars of Entrepreneur Risk, a framework drawn from two decades of Fortune 100 risk management, to address the financial, professional, psychological and life-obligation risks of building a coaching business. Private Advisory is by application, for a small number of coaches at a time, and starts at $7,497, billed in three payments of $2,499.